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Desalto ADV 2022 - Calum Collection

Desalto ADV 2022 - Calum Desalto's new 2022 press campaign features some absolute novelties:
three product families that speak different languages, born from different brands, but united by the same corporate DNA.

- The Calum chair collection offers extremely comfortable seats in a pure and fluid form, which rest on the ground lightly, fitting easily and naturally into any context.

The mood is a "veiled allusion" to the imagination of one of the fathers of early twentieth century abstract art, František Kupka, who creates a captivating portrait with an abstract and slightly alienating connotation.

The image is crossed by colored vertical planes that divide a part of the image itself:
a distinctive insertion that draws the observer's attention.

Calum ADV: download pdf