Desalto Advertising 2020

We are pleased to inform you that from the next month of March, Desalto will return to be the protagonist on the best Italian and foreign magazines with an unprecedented advertising campaign which will have, for the first part of the year, the Clay table as its protagonist and, starting from from September, also the Strong table and chair. 

After a few years of absence from the scene, the company then returns in style with a fresh and impactful brand communication, to give continuity to the previous successful ones.

An image of an elegant and refined woman, a sinuous silhouette created by the creative hand of Giacomo Bagnara, enhances and characterizes Clay, a sculpture-table that has become an icon of the company collection, a symbol of manufacturing wisdom and great aesthetic value. More ironic, however, is the interpretation that the young illustrator has given to the Strong table, where the contrast of colours reinforces and emphasizes the strong character of the collection.

AD Gordon Guillaumier
Concept Designwork
Illustrator Giacomo Bagnara
Photographer Cesare Chimenti