Desalto on display at the Milan Design Week with new lifestyle suggestions
Desalto stretches its boundaries in the world of living, offering its own personal, original way of conceiving the outdoor. The design process adopted for these paths is based, as ever, on the same key concepts that have always distinguished the company: harmony of aesthetics and function, formal rigour, refinement of expression, high quality, attention and respect for the environment.
The exploration of new inhabited worlds is the theme of Desalto’s presentation at “supersalone”, the special event organised by the Milan Furniture Fair.
The unusual setting, a 12-meter linear stand, speaks of the new products seen on display in front of two con- tinuous walls and two “manifesto” graphic images.
Starting with KoKi Wire, designed by Pocci + Dondoli, a range of outdoor seating marked by the almost ethe- real lightness of its silhouette, concealing the solidity of the steel wire that gives it body. In perfect harmony with Koki Wire versions of chairs, loungers, stools and sofas is the new Ellis collection of outdoor tables, also designed by Pocci + Dondoli.
During Design Week, Desalto is also participating, by invitation, in the “Cult&Must 2000/2020” exhibition at Superstudio Più. This project aims to take visitors on a real and digital journey highlighting the most original and interesting expressions of the past 20 years in design, art, fashion, food, technology, automotive and materials.
Three iconic projects have been chosen to represent the spirit and essence of Desalto: the table-sculpture Clay, designed by Marc Krusin, where two volumes meet, reaching perfect balance one on top of the other; the Void collection, designed by Guglielmo Poletti, which uses a curved steel sheet to generate tables, con- soles and benches that contemporaneously express lightness and solidity. Finally Softer than Steel, designed by Nendo, an unusual application of a rigid metal sheet, shaped like fabric or a sheet of paper, giving life to a chair, bench and coffee table animated by surprising lightness and flexibility.
By participating in these two significant events, Desalto confirms its mission as proactive protagonist on the international design scene. By participating in these two significant events, Desalto confirms its mission as proactive protagonist on the international design scene.