An unexpected set-up, by Francesco Rota, will accompany you in the renewed world of Desalto to discover products and values. A Salone del Mobile dedicated to novelties and a total blue immersive experience.
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18th - 23rd April 2023
Salone del Mobile - Milano
Hall 05 - Stand C12
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THE BLUE CHAPTER Desalto chooses the dynamism of blue to tell its story in this Milan Furniture Fair edition: an immersive and all-encompassing experience that foreshadows a future full of innovations and changes.
A strong and high-impact stage presence testifying to a journey that sees Desalto embark on a journey that will lead it to renew and strengthen its identity and product proposal, under the new art direction of Francesco Rota. To communicate this particular moment, the company chooses the blue: a color that in its reflections recalls metal, the main material of the company’s production and processing, the essence of its DNA. A decisive, strong and intense message but at the same time also an invitation to calm, all values that blue brings with it. A reflective approach that Desalto has decided to adopt today to imagine and design the path for the coming years, in deliberate antithesis to the frenzy, albeit seductive, that characterizes our times and dominates our lives, obscuring the sublime beauty of creative thought.